Stratigraphy: The analysis of the order and position of layers of archaeological remains.
Brad Bamford’s paintings of layered and torn advertisements are presented on billboards and digital signs at several locations in the Exchange District. The paintings are both archaeological sites, full of fragments of information; as well as time capsules, capturing the interests, events and graphic design of the moment and culture they represent.
By presenting these images in the venue of advertising media it makes the purpose of the advertising space ambiguous and hopefully causes the viewer to pause, to look at something familiar and yet unfamiliar, and to consider their environment in a new way. The Exchange District, with its history, ghost signs and ongoing urban renewal/development, is the ideal location for this work exploring ideas related to archaeology, design and the evolving nature of our consumer culture. This project questions and re-imagines the place of advertising in public spaces and the urban environment.
The project will be displayed on:
- Digital marquee at the Centennial Concert Hall (555 Main Street)
- Digital sign at the Entegra Credit Union Disraeli Branch (121 Disraeli Freeway)
- Outfront Media billboards at the corner of Main Street and the Disraeli Freeway.